Good question from a client this morning about Coca-Cola and their Facebook page (here's looking at you, Dave & Paul).

Being that we can see their building from our office and of course everyone in Atlanta is related to someone working at Coke, we get some good insight into where their 'secret formula' marketing stuff is across the web. Here's a great overview of Coke's 2010 social media strategy their general philosophical approach. And if you're interested in the online social media principles referred to in the video, they can be found by clicking here.