In a world overflowing with data and analysis, it's easy to get carried away. Here's one of the few - but important - arguments for not being blindly data driven.

We're bummed that Matt doesn't keep up his blog that much any more, because this kind of thing is fantastic.

Abstract:

With the meteoric rise of social media experts, emerging technology gurus and new data adventists, there has to be a push against the growing thought that good (and successful) marketing can be produced through the use of data and technology only.

That might seem (I hope) like a strange concept to some folks: that technology is advancing at such a pace that traditional creative expertise is becoming obsolete. But unfortunately, it’s quickly becoming a rallying point for so-called data and tech gurus. 

Full article here.