In a lame attempt at coolness, this video has emerged as a part of a viral marketing effort to introduce consumers to the fascinating new Microsoft stores. To their credit, it's been viewed over 740,000 times. Unfortunately for Microsoft, that means a large percentage of 740,000 people who are as impressed with half-hearted 'dancing' as we were.

For the record, I do have a Mac on my desk. Carry it everywhere I go. But I also have a PC. I carry it ... well, when I have to. Actually it looks fairly slick and isn't too bad. But it's not like the other. Functional. Gets the job done, but that's about it ... kind of like the dancing going on here. So in that respect, I guess the video may be spot on.

Here it is. And if you feel like I did after watching, directions to the nearest Apple store can be found here.