We know we posted about the video yesterday, but we couldn't stop there.

If ever there was a brand associated with Xtreme sports, it's Red Bull. And if there's ever been a winter sports personality to drive that branding, Shaun White is the guy.

Red Bull's Project X website is a full-on presentation of Shaun, one of the coolest heli-ski/board areas in the universe, and a massively engaging brand experience targeted directly to the people at the center of Red Bull's marketing efforts.