This is pretty incredible. Wonder what it looked like in person. Thanks, Pat French from QC for turning us on to this.

... when you punish everything in your way, dazzle even yourself, and set a new bar for everything you touch.

May those days be frequent and transforming.

Seriously retro thinking. Thoughtful talk from Thomas Thwaites.

Like most things, this is all subjective, but we spend A LOT of time in Starbucks stores. And one things that's always been constant since we started aggressively getting our fix on has been the logo that's been in use since 1992.

Now, Starbucks - possibly tired of opening stores (and closing them last year) - is trying to direct attention elsewhere with another logo change, this one fairly drastic in the scope of major brand logo changes.

Let's see ... it's, well ... it's green. And it's clean. Clean like the Phoenix Suns iron-on uniform logo. So I guess there's a good tie-in there. Beyond that, it's hard to get around the idea that a coffee brand is supposed to evoke a 'classic' old-world Italian cafe vibe kind of like ... well, like what Howard Shultz founded the company on. Instead, it looks more like a 'we're the future' effort and evokes a distinct toll booth sign/burger king feel with the increased focus on the siren and her crown.

On the upside, if anyone knows where we can get a few of the signs that will need to be changed out, please let us know. Here's the introductory video:

After an endless and unoriginal week of network reporting of New York's recent snow, it's comforting that the internet brings us access to work like this from filmaker Jamie Stuart, shot in and around Astoria, NY. Apparently an homage to Dziga Vertov's 1929 film Man With A Movie Camera, we'll forgive you if you don't make the connection between the two yourself.