We loved the original spot featuring Isaiah Mustafa, and the making of it was fantastic. The recent follow-up was equally hilarious, but what's captured everyone's attention is the 'personalized' YouTube effort that the company and Weiden & Kennedy has put together over the past few days.

If you haven't seen it, here are a few examples. Check them out, because this effort will win them bags of awards, and no doubt sell a lot of Old Spice product. More can be found here. And if you want to see how they're doing these spots, check this out.