With the world of desktop publishing pushed well beyond even the best technology of ten years ago, we're awash in anticeptic logos, tag lines and advertising-things-that-everyone-thinks-are-original-but-aren't (hello Here We Grow Again).

With such blandness appealing to the masses and making nobody excited, a while back we 're-stumbled' upon a post about some guys turning a BMX bike into an object of admiration and making a buck at it in the process. In doing so, we were reminded that we never posted our own experiment in creativity.

Below is a simple ad posted on Craigslist to sell two Kelty Kids backpacks, the kind babies ride in, not wear on their backs. At the time, there were no fewer than 5 other packs on the site, almost identical to the ones being sold. Further, these were about $15 more per pack than any of the others on the site (25% more). And we were selling TWO. Not one. Ah, the economics of twins.

We don't mean to gloat. Instead, we'll just attribute what happened to the power of creativity, and let the results speak for themselves. The other packs - and their boring feature/benefit statements - were still there when both of these sold. To two different buyers. We used no graphics. No bait and switch tactics, and the packs both sold at full price, which for anyone who uses Craigslist knows, is an accomplishment in itself.

So there. With a little imagination, even the most mundane things can have the power to sell. But you might have to think about it for a while. Or - as we say in the business - consult an expert, or someone who pretends to be.

Kelty Kids Packs: $75 each. 

Strollers don't work so well in the Himalayas. And those pesky Baby Bjorns will only lead to messes on the fronts of your shirts. 

The cool kids these days are packed around in Kelty. It makes them tall, gives them confidence, and teaches them to duck when mommy and daddy forget how low a ledge is. Comfortable enough to wear in bed, yet sturdy enough that baby will be content even when laughing deliriously from the fun in these packs. 

We know there are others for sale here, but these are special. They're red. And nobody loves red more than kids (other than bulls ... not recommended for use in Pamplona, Spain). Each pack comes with a detachable 'mini-pack' for stowing away necessities like diapers, wipes, snacks, and wine. Adjustable to fit any size mom or dad. 

Don't waste another moment. Call now, before your kids weigh 80 pounds and look awkward in these fabulous packs. 

Specs can be found here: http://www.rei.com/product/793998 

Email or call 678-XXX-XXXX.